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Home > It’s in to be out…!!!

It’s in to be out…!!!

As much of North America continues to swelter in the heat, we’d do well to remind ourselves that a variety of trends suggest that we will be spending much, much more time outdoors in the future…..

This June I spoke for the annual sales meeting of a major consumer products company, highlighting the 10 trends that are leading to a future in which “it’s in to be out.” This was based upon original research I did for the same client earlier this January, when I was lined up to meet with editors of leading fashion magazines, putting into perspective how our society is becoming much more outdoor oriented.

I also used these trends to discussion of innovation — how a sales force can become more innovative by adapting to the trends swirling around them, rather than doing the same old thing….

It’s a good example of the unique type of research that I blend into my keynote presentations.


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