Companies fight the future, often when they refuse to accept it, acknowledge it, or know that they aren’t ready for it.
Auto companies have been particularly egregious in this regard as they’ve tried to deny the reality of electric cars.
But do they finally get it? I took on this topic in a podcast I did last week with a tech firm – I’ll share the podcast details when it comes out. But here’s an extract!
Here’s part 1.
And part 2