Disruption : It’s Not a Widget Anymore – Realiging Your Sales Force to New Value Propositions

Futurist Jim Carroll with a clip from a keynote for Philips Medical Devices – with the basic message that the product they are selling is no longer a single, standalone product. Instead, it’s become a hyper-connected, highly intelligent medical device, leading them into selling a service based on some sort of AI medical thing. It’s not a widget anymore.

Over the years, many senior executives have brought me into corporate leadership meetings to help their sales team understand the disruptive trends that are changing their future. It’s a message that is critical across all industries – your business model is being impacted in the same way, whether you are in construction, automotive, manufacturing, or virtually any other industry – because, it’s not a widget anymore!

Volvo / Mac Trucks has had me in (twice!) for similar dealer meetings with a similar message – in the era of hyperconnected trucks, they are no longer just selling a truck – they are selling a service level uptime guarantee. I’ve done many other events with a similar message over the last 25 years.

Because, it’s not a widget anymore!