# Disruption : It’s Not a Widget Anymore – Realiging Your Sales Force to New Value Propositions
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## Article Content
Futurist Jim Carroll with a clip from a keynote for Philips Medical Devices - with the basic message that the product they are selling is no longer a single, standalone product. Instead, it's become a hyper-connected, highly intelligent medical device, leading them into selling a service based on some sort of AI medical thing. It's not a widget anymore. https://www.youtube.com/watch?v=XQm5CxlPT4o&feature=youtu.be Over the years, many senior executives have brought me into corporate leadership meetings to help their sales team understand the disruptive trends that are changing their future. It's a message that is critical across all industries - your business model is being impacted in the same way, whether you are in construction, automotive, manufacturing, or virtually any other industry - because, it's not a widget anymore! Volvo / Mac Trucks has had me in (twice!) for similar dealer meetings with a similar message - in the era of hyperconnected trucks, they are no longer just selling a truck - they are selling a service level uptime guarantee. I've done many other events with a similar message over the last 25 years. Because, it's not a widget anymore!

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Source: https://jimcarroll.com/2022/04/disruption-its-not-a-widget-anymore-realiging-your-sales-force-to-new-value-propositions/