Futurist Jim Carroll with a clip from a keynote for Philips Medical Devices - with the basic message that the product they are selling is no longer a single, standalone product. Instead, it's become a hyper-connected, highly intelligent medical device, leading them into selling a service based on some sort of AI medical thing. It's not a widget anymore.
Over the years, many senior executives have brought me into corporate leadership meetings to help their sales team understand the disruptive trends that are changing their future. It's a message that is critical across all industries - your business model is being impacted in the same way, whether you are in construction, automotive, manufacturing, or virtually any other industry - because, it's not a widget anymore!
Volvo / Mack Trucks has had me in (twice!) for similar dealer meetings with a similar message - in the era of hyperconnected trucks, they are no longer just selling a truck - they are selling a service level uptime guarantee. I've done many other events with a similar message over the last 25 years.
Because, it's not a widget anymore!
