# Disruption: Understand What It Means – Understand What It Does!
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## Article Content
Here's a clip from an event where I'm doing a live text message poll with my audience - using PollEverywhere - and talking about the reality of business model disruption. Everyone knows they are faced with massive business model change. They're not quite sure what to do about it. That's why you need to read my 25 Rules of Business Model Disruption. Start here.

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Source: https://jimcarroll.com/2019/11/disruption-understand-what-it-means-understand-what-it-does/