“You don’t need a business case – you need a velocity case!” – Futurist Jim Carroll
Here’s a great photo from my keynote last month in Muscat, Oman, with a room full of executives from the global transportation, trucking and supply chain industry!
Check the slide on the screen – if you follow me, you’ll know that is my standard closing slide. It’s the one that I notice people scrambling to write down in their notes, because it has caught their attention and imagination. It gives them a structure for their plan to implement the message I deliver on stage.
Look at the third bullet – ‘scale fast.’ One of my key themes through the years has been that “faster is the new fast” — that the biggest challenge that organizations must now face is how to keep up with the high-velocity economy and the pace of rapid change that envelopes them.
In that context, think about these potential realities of the way you might work and plan today:
– by the time you come up with a business case, it might already be outdated
– by the time you have a great plan, it will be too late to implement it
– by the time you’ve assembled the right team, your need for them will likely have disappeared
– by the time you get your new product to market, it might already be obsolete
– by the time you figure out how to deal with your competitors, you’ll have new ones
– by the time you figure out how to build a great customer relationship, they will probably have moved on to someone else
– by the time you have developed a great new brand image, people probably view you as already being from the olden days
– by the time you figure out how implement a structure for speed and are moving fast, you are probably already moving as slow as molasses compared to your competition
– by the time you think you’ve got things figured out, your insight has already been superseded by new trends
– as soon as you have figured out the next great opportunity, the opportunity is already gone
Far-fetched? Not in the era of acceleration!