Right after 9/11, everyone predicted that we would see the end of meetings, events and conferences: people would recoil in fear, stop travelling, and cocoon at home.
That was the dumbest thing I ever heard, and I said so in a column I wrote for Successful Meetings, the voice of the global meetings and events industry. Titled “Get Real,” it was bang on with my of my comments and predictions.
Fast forward – technology is changing the hotel, meeting and event industry at a furious pace, and Successful Meetings just ran an article on these trends. It’s a great read. But its kind of fun that they start the article with y comments on the cautious speed fo technology in the sector.
Read the intro below, and read the full article here.
7 Hotel Tech Trends to Watch
Whether it’s chatbot concierges or self-check-in kiosks, hotels are getting smarter
by Ron Donoho | April 02, 2018
Robots. Facial recognition technology. Virtual and augmented reality. There’s a seemingly unending stream of cool tech tools flowing out of research-and-development centers and into all corners of the meeting and hospitality industries. It’s influencing hotel and event check-in processes, adding bells and whistles to guest rooms, and innovating meeting spaces. To borrow from Thomas Dolby, they’re blinding us with science.
Before delving into the latest tech trends, it’s worthwhile to hear the consensus view from meeting planners, hoteliers, and futurists who focus on the hospitality industry: Technology will enhance but never replace the way hotels cater to guests.
As someone who helps people understand and cope with the implications of new technology and ways of working, Jim Carroll often finds himself thinking that many of the predictions made about tech products are way off base.
“I shudder every time I hear one of the ‘experts’ suggest we are about to see a lot less human contact in the way we work, and the way we get together, particularly when it comes to meetings and conferences,” says Carroll, a speaker and author who focuses on global trends and innovations.
Carroll made that very same observation in print way back in February 2002. He wrote an essay that appeared in the pages of Successful Meetings, in the wake of America’s 9/11 tragedy. “What I wrote back then, the same thing is true today,” he says.
It bears repeating: Technology will enhance, not replace.
While acknowledging that the rate of new technology is speeding up, Carroll points to a telling correlation on how the public views change. “People tend to overestimate how much change will occur over the next two years, and underestimate change that will actually occur over 10 years,” he says.
Carroll points to the Gartner Hype Cycle, a theory that attempts to differentiate a technology’s bold promises from its commercial viability. That cycle typically includes: an innovation trigger, a peak of inflated expectations, and a trough of disillusionment. That’s sometimes followed by a slope of enlightenment involving the product and, hopefully, a plateau of productivity.
Take, for example, something as basic as Wi-Fi in hotels. Remember when it was a novelty?