Big data? Hype? Real? I Dunno, but I’ve Got Real BIG DATA on my Golf Game!

A good friend just posted on LinkedIn that he thinks “big data” is a hoax.

Let’s start with my golf game. As I describe on stage, I get really good real time data on how bad my golf game is!

The pace and reality of big data depends on the industry, the company, and so much more. Precision farming? It’s very real.  Retail? Amazon has it! Other industries? Maybe not so much. It depends on the industry and so much more.

Big data is one of those things that is at different locations along the Gartner Hypecycle depending on a lot of different factors.

Fore!