The Story Behind the Picture: “Don’t Fear the Future – Change It!”

Back in the fall, I was the opening keynote speaker for the Annual Coffee, Tea & Water show in Dallas, put on by the National Automatic Merchandising Association. Great feedback – one fellow wrote “Jim, it was just simply astounding. I go to a lot of events and see a lot of speakers, but you hammered home the point that change is inevitable with solid insight, indisputable facts and powerful motivation. Well done!”

That’s my job – to take you in the future. It’s why organizations like NASA, Disney, BASF and hundreds of others have engaged me to come in for a talk to rattle their cages.

And sometimes, fear is a great motivator!

Read this article which just ran in CoffeeTalk, the magazine for the industry association, which just ran. In the context of the quote above, at least I know I am getting through!

Transition and Relentless Disruption as the New Reality
by Kerri Goodman, CoffeeTalk, January 2018

While attending the recent NAMA Coffee, Tea & Water conference, I was impressed/terrified by the keynote speaker whose topic was Innovation, Disruption, and Our Industry. Now, I have always prided myself at being not at just the ‘leading edge’ of technology, but at the ‘bleeding edge’ blazing trails through trial and error, rather fearlessly. In fact, CoffeeTalk launched our website in 1994, quite some time before even Coca Cola!

Talk about disruption, in just 90 minutes, Jim Carroll, futurist, and trends and innovation expert, managed to terrify me, Miss geeky nerd!

He began with a seemingly innocent reference to one of my favorite childhood programs, The Jetsons. It was fascinating to have this worldwide authority on transformative change walk us through exactly how this cartoon actually accurately predicted the future from robots and Roombas to at screen TVs, video chat to digital newspapers, even drones and smartwatches! Perhaps we all need to find the reruns online and take a peek at what is still to come?

However after the fun of seeing this 1962 TV show accurately predict where we are today, he returned to the terrifying ramifications of this constant disruption from technological advances: 65% of five-year-olds, right now, will be working in a job that does not currently exist. In fact, half of all first-year college students will have the knowledge they acquired in college be obsolete by the time they graduate! is is basically what Moore’s Law predicted back in 1965, technological advances will double every two years. DOUBLE!

Carroll stressed: No matter what we think or want, relentless disruption is the new reality. Even the Coffee industry is full of this disruption: k-cups changing the face of coffee consumption; smart roasters that can give you detailed information to create truly consistent roast profiles, brewing equipment that can reach out to service technicians to let them know they need to be fixed (IOT) before the operator even knows and so much more.

So how do businesses ride this tidal wave of disruption and transition? To be very honest, my first thought was to move to the deep woods somewhere and live off grid. Thankfully that was quickly replaced with hope. The solution starts out quite simply: business people and leaders must learn to think in a new way!

Disruptions are not threats, they are opportunities!

And so it is with a resounding Yeehaw that I say goodbye to 2017, most definitely the greatest personally transitional year of my life.

Nothing stays the same.