# Keynote: Purina, San Antonio, Texas – The Future of Agricultural Co-ops
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I do a LOT of talks in agriculture; so much so, that some folks have asked me how long I’ve been a farmer! That’s because, like very other industry, I get deep into the trends impacting the industry and folks in the room. This event featured two talks over dinner over 2 nights, for over 500 local agricultural dealers from throughout the US, primarily the midwestern states. My keynote took a look at the global trends sweeping the world of agriculture – precision ag, genomics, drone technology, the acceleration of data insight, generational turnover of the family farm and more. In addition, I took a hard look at what local dealers in co-ops and more should be focusing on as this industry, like many others, comes to embrace and be disrupted by e-commerce. It’s only a matter of time before Amazon starts having a big impact in this sector, and the path forward for the folks in the room is a focus on providing their base of customers with effect service, support, knowledge and insight.

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Source: https://jimcarroll.com/2018/01/purina-san-antonio-texas/