“Inaction in the face of opportunity is but an excuse!” – #Futurist Jim Carroll
Part of the role of a futurist is to provide people insight into the trends that will be a part of their future, but also to put into perspective the opportunities these trends present. A lot of people get excited when they see what I can offer in that regard.
But people are funny – and here’s a good story you can think about to see if you are suffering from a culture of inaction.
I recently had a call from a senior VP of a major company in the retail industry. She thought that it would be extremely helpful to bring me in to their upcoming corporate leadership meeting – with so much change in retail they need to be challenged in their thinking. With clients like Disney, The GAP, Pepsi, Godiva, and more, I certainly have a track record for doing just that – I spend a lot of time speaking to the massive and fast trends sweeping the world of retail. I even have separate keynote topics on retail and the Amazon effect.
Fast forward. She wrote back last week, indicating that their CEO didn’t think it was a good time to be doing this. As in, stay the course. Stick with the status quo. They didn’t need to be challenged right now ; they had a strategy and needed to see it through. They might think about doing a deep-dive future session next year. Something like that.
What’s that phrase people use? I was gobsmacked, particularly after she had outlined in a conference call all the issues that they needed to be thinking about!
Here’s the thing – I get a lot of situations like this! Where someone on a corporate team knows that the organization needs to be challenged out of their complacency — but then it goes up the ladder, where senior management puts a stop to the idea. I’m never sure why, but I know what the result will be.
This particular organization will now go on my fail-radar. I’ll watch them over the next decade, along with dozens of others, and will see the stumbles and failures and missteps they will make as they fail to align to obvious future trends. Not because they didn’t bring me in — but because they clearly are driven by a culture of indecision!
Remember this likely reality – 50% of the companies that you see around you today likely won’t be around you in but 10 short years. Particularly in retail!
Inaction is in the soul of many organizations. This might be you!
Why does this occur? With 25 years of effort in advising on organizations on trends and the future, I’ve become quite adept at spotting the culture of slow that kills initiative:
- actions are based on lifelong lessons that no longer apply
- variation in routine is abhorred
- the strategies they have in place are often outdated by faster trends
- they are structured by command and control structures that don’t allow for agility
- outdated HR practices reward mediocrity
- individualism is punished
- risk is something to be feared, not embraced
- collaboration is absent
- corporate culture breeds change-resistance anti-bodies
- they discount the big thinkers who are changing their industry – they think they know better!
- they have allowed a leadership style of deferring decisions to overtake all activities
- a belief that their company and product are invincible, and that their continued success is inevitable
- It’s an interesting time to be in business. Disruption, fast paced business model change, technology! It’s all real folks – you can’t avoid it.
The future belongs to those who are fast, and yet many are structured for slow.