This was a smaller conference than the others, but equally important! It was a leadership meeting for this major American construction company. My keynote kicked off the event, and covered issues around the rapid emergence of new construction methodologies, new materials and design concepts, fast paced architectural trends, the acceleration of skills and knowledge. This keynote came on the heels of a talk I did in the fall on the same type of issues for the American Concrete Institute – read more here. One of my key goals – get them aligned to the trends in their industry, rather than shying away from them.