# “Everybody knows…..:  : Why companies fail at innovation
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I spend a LOT of time doing talks at corporate meetings; often, a CEO or CxO leadership event for a Fortune 1000 company. Through 20 years of doing this, I've come to learn what it is that kills innovation in many an organization. Here's a post of 10 things that happen all too often: everybody knows something needs to be done there are an awful lot of ideas as to what to do no one knows where to start no one has the courage to take the first step and in fact, no one has been charged with the responsibility to take over and manage that first step there is a rampant fear that if we don't do it, it just won't end up well so a committee is established to figure out what the first step should be in frustration, a pioneer sets out to do something while the committee debates for many reasons, the efforts of the pioneer doesn't go too well rather than learning from that experience, blame is assigned the result is that likely some other company - most likely a competitor -- ends up doing exactly what should have been done in the first place! World class innovators don't fall into this trap. They just do what needs to be done!

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Source: https://jimcarroll.com/2015/02/everybody-knows-why-companies-fail-at-innovation/