Agriculture is a world defined by technology – and for the case of this manufacturer of irrigation equipment, one that is being subjected to the speed of change of Silicon Valley. Smart irrigation systems, intelligent plants that signal when they should be watered, micro-hyper-weather stations and more – the industry is being subjected to massive, fast transformative change, and it was my job to put the future of their industry onto the stage – and the creative mindset that is needed to thrive in the era of acceleration!
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