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Home > Truckers, truck stops and the future – My upcoming keynote for the NATSO show!

Truckers, truck stops and the future – My upcoming keynote for the NATSO show!

Did you know that the typical truck today contains more technology than your typical small plane? They shouldn’t be called truckers anymore — they’re “pilots!” That’s but one of the tidbits I’ll explore in my keynote next week for the Natioanl Association of Truck Stock Operators in National, when I open their annual conference!


Autonomous road trains! That’s but one of the fast paced trends to drive forward the global trucking industry — topics I’ll cover in Nashville at the end of January.

World-Leading Futurist To Give Keynote Address At The NATSO Show
Thursday, November 14, 2013

Preparing for the future means focusing on innovation. This year at The NATSO Show,Jan. 26-29, 2014, Nashville, Tenn., world-leading futurist Jim Carroll will provide insight and inspiration to help NATSO members improve their business operations today while making innovative business decisions geared to the future.

In the keynote address, sponsored by Chevron Lubricants, Carroll will share ideas that will show operators how to link future trends to today’s creative decision making. He will also help attendees learn how to deal with the challenges of the economic correction through a focus on innovation.

“The rate of change today—whether with business models, product lifecycles, skills and knowledge, marketing methodologies or customer support concepts—is speeding up. We live in a world where being faster is better than being fast. That’s why innovation is the most important word that you need to be thinking about,” Carroll said.

Right now, truckstop and travel plaza operators are witnessing rapid technological advances with fuel economy impacting truck fleets and passenger vehicles and seeing shifts in business models that are affecting logistics and the routes heavy trucks travel. We’re also seeing customers that are demanding new ways of interacting with retailers and purchasing their products. These changes make staying ahead of the curve more important than ever. To capitalize on both current and future opportunities, operators need to be in a frame of mind in which innovation is at the forefront and Carroll will help get them there.

As an author, columnist, media commentator and consultant, Carroll has a 20-year track record in providing direct, independent guidance to a diverse global client base. He has spoken to hundreds of groups, including NASA, Disney, the PGA of America and Johnson & Johnson.

Carroll has researched key innovation success factors for dozens of associations, professions, companies and individuals. His books include The Future Belongs To Those Who Are Fast and Ready, Set, Done: How to Innovate When Faster is the New Fast.

– See more at: http://www.natso.com/press/press/view/52#sthash.7n59qchN.dpuf

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