# Rethinking Innovation in the Energy Sector
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## Article Content
Earlier this year, I was invited to open the Southern Gas Association in Austin, Texas. In the room, I had about 800 of the most senior executives in the natural gas industry in the US, including utilities, distributors, exploration companies, producers and suppliers. It was a pretty heavy-duty crowd. This was one of several high-profile events I led off in the energy sector -- I was the opening keynote, for example, for the 2012 Accenture International Utilities and Energy Conference. At the close of my talk, I reframed the concept of innovation for the group: It's a great little synopsis of how you can rethink the concept of innovation - run, grow and transform the business!

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Source: https://jimcarroll.com/2012/09/rethinking-innovation-in-the-energy-sector/