# Innovator’s fail faster!
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There's quite a bit of traffic on my clip about the importance of innovation with social networking. The experience learned here links back to a point I often talk about in my keynotes about the reality of innovation: Innovators fail fast. Innovators who fail fast learn faster. Innovators who learn faster from faster failure master faster markets. Innovators master faster markets because they master fast failure I was on a planning call with the CEO of a large global company that is having me in for a leadership meeting in the fall. We discussed the reality of his industry -- very rapid change in terms of branding, infrastructure, competition, business model evolution, customer loyalty and expectations. You name it -- they're in a whirlwind of change. And it's their ability to learn from their faster failures that will help them to master this hurricane of change. Fail fast!

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Source: https://jimcarroll.com/2009/07/innovators-fail-faster/