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Avoiding the idea recession!

iStock_000003897214XSmall.jpgCognos has run an article I’ve writen about the importance of not sliding into an “idea recession.”

Here’s an excerpt:

Given the economic challenges that swirl around us and the rapidity with which the events of the fall of 2008 unfolded, a unique and challenging mindset seemed to quickly envelope many organizations: corporate idea factories were turned off, and innovation paralysis settled in.

The result is that we’re not just in an economic recession – we’re entering another idea recession, similar to what occurred with the last downturn starting in 2001.

Yet in allowing this to happen, many organizations are missing the fact that an economic downturn provides a great opportunity for innovation. After all, companies like Burger King, Microsoft, CNN and FedEx all started up during a recession.

As events continue to unfold and cycnism settles in like a wet blanket, ask yourself this: are you going to focus on the future and opportunities for growth, or are you going to sink yourself by continuing to be immersed in the relentless negativity of current news coverage?
Here’s another key quote from the article:

The greatest mistake that any organization can make right now is to avoid action. Inertia – real or implied – establishes a culture of inaction, and that can lead organizations down another slippery slope.

Challenge yourself on that front. Think GROWTH!


  • Read the article: Rethinking innovation: Is now the time to forge ahead?
  • Innovation and the “Seven Stages of Economic Grief?”

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