“The rapidity of change has changed”

Tomorrow I keynote the annual conference for the Society of Competitive Intelligence Professionals. This is a huge and important group — these are the folks who act as the “distant early warning system” for major organizations worldwide.

Given that it is a room of forward oriented, future-thinking people, I’ll be providing them some of my insight into the future, but in a different way — describing for them that was is really going on with future trends is that the “rapidity of change has changed” — things have sped up to a huge degree, compared to where we were just a few years ago. Markets shift faster, products evolve quicker, customers are more fleeting than ever before, and the evolution of science continues at a furious pace.

Their role as the individuals who are most critical in providing their leadership insight into “what comes next” will only become more important than ever before……