Thinking ketchup!

“When Heinz came out with its “upside down,” ketchup bottle, Jim Carroll was amazed by the response. Not by the innovative product’s effect on sales, but in the peculiar way people reacted to the bottle. As many people opted to turn the white cap up instead of leaving it pointed down as intended. And Mr. Carroll says that move is symbolic of how many people in all walks of life resist change.”

I’ve got a couple of sessions in the next few days; this morning, for the Ontario government, focussing on e-gov trends; then two in New Brunswick looking at the future, trends and forward-thinking. Neat newspaper article here. (Adobe Acrobat)