# “Time for a CRM tune-up”
By 

## Article Content
The article issue of Contact magazine features my article about why so many customer relationship management projects fail: -- "By and large, those who got involved with CRM approached it as a technology project, not as a key business strategy .... technology is a very small part of the equation, CRM is really about a significant change to the corporate culture." Read the Adobe Acrobat version [ article ]

---
Source: https://jimcarroll.com/2003/08/time-for-a-crm-tune-up/