# Playtex / Banana Boat: Outdoor Trends
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## Article Content
Playtex/Banana Boat engaged Jim to undertake detailed research into the trends affecting their marketplace in the future. The research evolved into a presentation by Jim that was the cornerstone for a New York PR launch event with the world’s leading fashion magazines. Based upon the success of that event, they then invited him to provide the same insight at their annual sales conference.

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Source: https://jimcarroll.com/2003/01/playtex-banana-boat-outdoor-trends/