A press release has gone out about an event I’ll be doing in Chicago later this month.
The essence of the issue is the extremely rapid change coming to the retail sector. I spoke about this years ago, in a video clip called “Cardboard People, Plasma People.” And indeed, this very theme became the opening chapter in my book, Ready, Set, Done: How to Innovate When Faster is the New Fast.
See below to watch the video and read the blog post — and read the chapter from the book!
Gilbarco announces Jim Carroll as Keynote at Upcoming Digital Forecourt
Marketing Summit, Thu, 2012-05-31
World-leading futurist will help c-store retailers compete and win in rapidly evolving retail landscape
GREENSBORO, N.C. – May 31, 2012 – The world-leading international futurist, Jim Carroll, will deliver the keynote address at Gilbarco Veeder-Root’s Digital Forecourt Marketing Summit in Chicago, IL on June 26-27th, 2012. As a trends and innovation expert, Jim Carroll helps growth-oriented organizations transform into high-velocity innovation heroes. His clients range from Northrop Grumman to Johnson & Johnson, the Swiss Innovation Forum to the National Australia Bank; the Walt Disney Organization to NASA. Some of his recent speaking engagements include the 2012 Southwest Gas Association Conference, the 2011 Consumer Goods Technology Business & Technology Leadership Conference, and the 2011 Multi-Unit Franchise Conference Las Vegas.
Hosted by Gilbarco Veeder-Root and Outcast, this exclusive, invitation-only technology event will focus on the emergence of Digital Media and its implications on consumer marketing and behaviors. Industry expert led sessions will cover digital media outlook and trends, best practices from retailers, loyalty program integration and more.
“We are thrilled to announce Jim Carroll as keynote speaker for our Digital Forecourt Marketing Summit,” said Mike Schulte, President of Gilbarco Veeder-Root North America. “With his unique storytelling approach Jim will challenge our retailers to think about their business and industry in an unconventional way and help them link future trends to innovation.”
“I’m excited to participate in the Digital Forecourt Marketing Summit,” said Jim Carroll. “It’s a changing time for the convenience store industry and for retail more broadly. There is so much opportunity to innovate — be it in operations, partnership structures, forecourt merchandising or taking advantage of the rapid evolution of mobile payment technologies. I’ll challenge attendees to concentrate on the core activities that will help them focus on the opportunities of the future, rather than the challenges of the past.”
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