From a keynote for Philips Medical Devices – with the basic message that the product they are selling is no longer a single, standalone product. Instead, it’s become a hyper-connected, highly intelligent medical device.
It’s not a widget anymore.
Over the years, many senior executives have brought me into corporate leadership meetings to help their sales team understand the disruptive trends that are changing their future. It’s a message that is critical across all industries – your business model is being impacted in the same way, whether you are in construction, automotive, manufacturing, or virtually any other industry – because, it’s not a widget anymore!