# Disruptive Value Propositions: You Aren’t Selling a Widget Anymore!
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## Article Content
From a keynote for Philips Medical Devices - with the basic message that the product they are selling is no longer a single, standalone product. Instead, it's become a hyper-connected, highly intelligent medical device. It's not a widget anymore. Over the years, many senior executives have brought me into corporate leadership meetings to help their sales team understand the disruptive trends that are changing their future. It's a message that is critical across all industries - your business model is being impacted in the same way, whether you are in construction, automotive, manufacturing, or virtually any other industry - because, it's not a widget anymore!

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Source: https://jimcarroll.com/2021/09/disruptive-value-propositions-you-arent-selling-a-widget-anymore/