# Ask a Futurist – “How Do You Figure Out the Future?”
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## Article Content
So I sent out a tweet this morning - and it led to a question that I took on in the virtual broadcast studio! How does a futurist figure out the future? In my case, extensive research, trends tracking, and much, much more. I've outlined in earlier videos the *extensive* research and customization that I undertake for all of my keynotes and leadership presentations. I'm constantly on the prowl for new, transformative trends. What's my secret sauce? Read about how I work with you in this little video clip!

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Source: https://jimcarroll.com/2021/03/ask-a-futurist-how-do-you-figure-out-the-future/