# Innovation comes from flexibility, extensibility, agility…
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## Article Content
In the high velocity economy, you've got to be able to design for a future in which all assumptions will constantly change! In this clip from a keynote to a group of global media players, Jim takes a look at the attitudes and capabilities that an organization must develop to deal with rapidly changing markets. The key ideas to focus upon? Design for short term longevity; presume lack of rigidity; design for flexibility; build with extensibility; harness external creativity;plan for supportability; and revisit with regularity.

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Source: https://jimcarroll.com/2007/01/innovation-comes-from-flexibility-extensibility-agility/