Futurist, Trends & Innovation Expert Speaker Jim Carroll

Futurist. Trends & Innovation Expert

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Yes, I speak the language of ‘global!’

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A question came in from a potential client last night, and after writing a long answer, I thought it was probably a good idea to blog it and place the answer on my site!

The question was for a potential European event, and really had to do with whether I could work with an a European / international audience, be respectful in my timing, work with the translation team, work with simultaneous transition, and provide enough regional or localized content.

The answer is yes, yes, yes and yes….!

On stage in Sao Paolo for the Worldskills global conference. My audience featured individuals from 85 countries.

My mother tongue is English, and sadly, while I don’t speak any other languages (despite some 10 years of French lessons in elementary and high school!), I regularly speak on an international basis. This involves working with translators. focusing on international content, and working to keep my pace slow enough for the audience to be respectful of their needs.

Here’s the critical background on the international work that I do:

  • global audiences. I do a LOT of international work; I’ve presented in Sao Paolo, Budapest, Munich, Athens, Stuttgart, Prague, London, Paris, Brussels, Ghent, Stockholm, Zurich, Tokyo, Mexico …. and in all of these situations, have ensured that I have slowed my pace to be respectful of the audience.
  • simultaneous translation. Many of these events have featured onsite translation through headsets; the fact is, I regularly do sessions that feature simultaneous translation, and know the criticality of sharing the deck in advance with the translation team
  • advance translation planning. In some cases, I have done a Skype or Google Hangout walkthrough with the translation team of my slide deck, so that they are comfortable with the content and direction
  • a long track record with stage translation. I’m based in Canada and have been on stage for 25 years. Given that, my earlier years featured several hundred (!) events that have involved simultaneous translation (English/French) with headsets/translations. It’s just a thing in Canada!
  • sequential translation experience! My Budapest event actually featured sequential translation into Hungarian as opposed to simultaneous translation. Tthat was kind of fun, since my translator was actually on stage with me, followed me around, and even mimicked my stage actions!

There are many relevant examples of the international work I have done.

  • I just keynoted Nikon’s 100th anniversary dinner in Tokyo, with an audience from 37 countries. I provided my slide deck in advance to the translation team; I was simultaneously translated into Chinese and Japanese.
  • in January, I keynoted the first leadership meeting for Ulker; the parent company is Turkish, and the meeting represented the entities of the corporate group with the leadership team for Godiva Chocolates (Belgium), Ulker Biscuits (Turkey) and McVitie’s Biscuits (UK),  but with individuals from each of those 3 groups from around the world; a secondary booking had me with Godiva’s global supply chain team from 25 countries. Both massively global audiences.
  • Accenture had me speak at their annual energy conference in San Francisco; we had utility executives from China, Japan, Russia, Philippines, India, and 26 other countries. In that case, I was simultaneously translated into Russian, Chinese, Spanish and Japanese!
  • my keynote for the Worldskills conference in Sao Paolo featured simultaneous translation into Portuguese and Spanish.

In addition to speaking internationally, I often do Fortune 500 events that feature a leadership team from around the world. Some recent examples are global leadership meetings for Dow Chemical in Wilmington (2 events) with individuals from 57 countries; Disney (27 countries); and dozens, dozens more. So can I work with an international/European audience? Definitely yes. (Plus, when I mentioned for the Ulker group that I was Canadian, I got cheers. I think that the Canadian brand image is kind of fun right now!)

The other question that often comes up has to do with regional content, as in European specific examples/storylines. Can I customize my content so that it doesn’t include just American examples. (Well, did I mention I’m Canadian?)

It’s not the cover of the Rolling Stone, but I was once featured on the cover of CEO Magazine Hungary. The only speech where I had armed guards in the room with Uzis! But that’s another story for another time!

The answer is yes – I can easily and often do that do that. Many of the client bookings above have involved a necessity where my examples include global, not North American centric examples.I am regularly booked and work with content that is specific to the folks in the room. And so my Godiva Chocolate supply chain event included retail trends from Asia, India, the Middle East. My Dow Chemical talk took a look at global trends with examples for many of the different groups in the room.

The fact is, I do *extensive* research as a part of my talk, and regionalization is part of what I bring to the table if we need to do that with the content.

I work hard to alleviate the concerns of any clients who book me, and this includes translation and internationalization.

So – pick up the phone and call me. Let’s chat!

Article: Futurist Says “Fast & Furious” Changes Coming to Manufacturing

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The folks at New Equipment Digest interviewed me a few weeks back for an article on manufacturing,  ahead of a major keynote I had earlier this month.

You’ll have a 50-year old guy or lady in the factory, and you bring these tools to help streamline processes and they say, “Oh my God! This is terrible that can take my job away. I’m done; I’m toast.” And somebody in their 20’s is going to say, “cool.” It’s a much more agile workforce, much more willing to try new things.

It’s but one talk I do in this sector; on Monday, I’ll headline the International Asset Management Council on future manufacturing trends. They’re the folks from Fortune 1000 organizations who make the decisions on where to locate future factories, logistics locations and supply chain investments.

INDUSTRY TRENDS
Futurist Says “Fast & Furious” Changes Coming to Manufacturing

Forget your Magic 8-Ball or fancy-schmancy predictive analytics. Futurist Jim Carroll knows what lies ahead for manufacturing and technology, and we have the scoop for you here. Bet you didn’t see that coming.
John Hitch | Sep 21, 2017

Jim Carroll, a former accountant and current author/corporate speaker, is confident he knows what’s going to happen in the world of manufacturing. And the world renowned Canadian futurist doesn’t need a flux capacitor or any other sci-fi MacGuffin to make bold claims in front of millions about what technologies they need to adopt now, and what the world will look like for our children after we’re rocketed to our Martian retirement homes — where our corpses will no doubt be used as fertilizer for space yams. (You’re welcome, Elon.)

[Read more…] about Article: Futurist Says “Fast & Furious” Changes Coming to Manufacturing

BBC Interviews me on #IoT : “The Brain Inside Our Homes” : It’s Early Days Yet in This Most Complex of Machines!

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The BBC gave me a call to chat about what is really going on with the Internet of Things (populalrly known as IoT) … and ended up running a great summary of our conversation.

The article captures the essence of my thinking that it is very early days yet with IoT. We’re at the starting gate in building the most complex machine ever built, and we’ve got a lot to learn in terms of architecture, security, and its’ role.

Read more about those issues here and here. I’ve been speaking about IoT for over 20 years : a good example is here. And even here, where I talk about the changing role of light bulbs in the era of IOt.

Give the article a read, and see if you agree.

 

The Brain Inside Our Homes
BBC, October 2017

The most humble of objects can join the connected world, thanks to what is known as the Internet of Things – the interconnection via the internet of computing devices embedded in everyday objects, enabling them to send and receive data. Smart bathroom scales can log weight and body mass index, then feed the data back to a Fitbit wearable for action; networked dog collars can track a pet wherever it roams, help with training and even detect pain; Amazon’s checkout-free Go stores will allow shoppers to fill their bags and leave the store without queuing or even touching their wallet.

The Boston Consulting Group estimates the world will spend $295 billion on Internet of Things (IoT) systems and devices by 2020.

Yet, according to futurist Jim Carroll, the concept is still in its infancy.

Engineer and futurist Roy Amara observed that people tend to overestimate the effect of a technology in the short run and underestimate it in the long run. Similarly, Carroll believes that when it comes to the Internet of Things, the world is still in the era of inflated expectations that precedes a crash and is followed by more gradual adoption and global dominance.

“It’s like it’s 1994 or 1995 and the worldwide web has just arrived – we know that something big is happening here,” he says. “But there were lots of early experiments with websites and e-commerce. A lot failed. A lot were silly. And it took time to mature and figure out business models.”

The Internet of Things presents important challenges around security and privacy, which organisations are only beginning to explore. Many manufacturers are still shipping devices with default passwords and user IDs, leaving them ripe for hackers. Privacy legislation has yet to catch up to a world where a single household can emit thousands of data points every day – unconsciously sharing everything from the layout of an infant’s bedroom to the contents of their refrigerator.

Experts agree it is still too early to identify which of the myriad IoT businesses will become the new Amazon, PayPal or eBay. No one can predict which will face the fate of dotcom bubble victims such as Pets.com or Boo.com, or prove, like the various virtual currencies that preceded Bitcoin, ideas ahead of their time. Yet some industries are clearly ripe for disruption.

By 2020, over-60s will outnumber under-fives around the world. By 2050, there will be two billion people aged over 60 worldwide. In an ageing world, cost-effective elderly care is critical. From wearables that track vital signs through to emergency response systems, virtual assistants and perhaps even internal smart devices swallowed like pills, the Internet of Things will help the elderly live in their own homes, with dignity, for longer. Google and Novartis are developing a smart contact lens for diabetics that won’t just correct vision but will track blood sugar; even the humble floor is getting smart, with systems to detect falls – and ultimately, perhaps, prevent them.

“I talk to healthcare groups about virtualisation, remote blood pressure cuffs, diabetes monitoring and more,” Carroll says. “We can rethink the concept of care and re-engineer senior care. We can architect a world where seniors are in their own homes and connected by these devices.”

If climate change is the single biggest threat our planet faces, then the smart grid is key to the European Union’s battle against it. By 2020, almost 72% of EU consumers will have an electricity smart meter, part of a smart grid rollout that could slash the union’s carbon emissions by as much as 9%. By saving energy on operations, helping consumers monitor their usage and even feeding stored solar energy back into the grid, smart meters reduce a household’s carbon footprint. Networked to IoT devices elsewhere in the home, such as thermostats, lighting controllers, refrigerators and washing machines, they will cut emissions even further.

Globally, one-third of all food produced for human consumption is lost or wasted – that’s over 1.3 billion tonnes every year. For food businesses, IoT technology can help cut waste, whether by monitoring perishables on their journey from farm to store or identifying patterns that cause food to end up in the rubbish bin. In the home, smart refrigerators can warn when food is approaching its use-by date, send real-time information on their contents to a shopper in the supermarket to avoid double-buying – and, of course, remind consumers when to stock up on milk.

The Internet of Things is central to the worldwide Smart Cities movement, which itself links closely to global climate action goals. “We can give internet connectivity to all kinds of devices,” Carroll says. “Like a light pole. We can stick in environmental sensors and turn it into a FitBit for the city. We can put charging stations in it, for charging electric vehicles with credit card transactions. It might become part of an intelligent highway solution, where it’s monitoring traffic, interacting with cars, fining drivers using high-occupancy vehicle lanes.”

In California, the city of San Diego is upgrading some of its streetlights to install 3,200 sensors, transforming them into a connected digital network. The anonymised data should help monitor traffic, pollution and carbon emissions, identify crimes and assist first responders, and even help visitors find a parking place.

And in Taiwan, the engine room that fabricates many of the hardware that powers the Internet of Things, government and mayors are embracing the Smart Cities movement. The nation that manufactures the Amazon Echo smart speaker hosts an annual Smart Cities summit and is equipping its own urban centres with a low-power wide-area network tailored to the Internet of Things.

In the capital, Taipei, a network of sensors already monitors pollution – driverless buses that collect data on road conditions and traffic are undergoing trials. Local smart scooter start-up Gogoro, which operates on user-swappable batteries, just launched its first solar-powered charging station. In the southern city of Tainan, Acer has developed a smart parking app that enables users to find parking spaces quickly, as well as paying parking fees and parking tickets through a licence-plate recognition system. It was also in Taiwan that German luggage-maker Rimowa chose to launch its smart-tag system, meaning passengers on EVA Air could check in their bags via smartphone, saving time at the airport.

It’s this electronic alchemy – transforming everyday objects such as parking meters or luggage tags with the power of the network – that Carroll sees as the most life-changing element of the Internet of Things. “That’s what gets me excited,” he says. “Not any particular type of device, but how we can fundamentally transform anything so it can do so much more than we thought possible.”

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Keynote: Thing Big, Start Small, Scale Fast: Innovating in the Era of Disruption

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I spent the morning yesterday with the Board of Directors of a multi-billion dollar credit union, taking a good hard look at the trends sweeping the financial services space. They know that disruption is real, and that it is happening now.

And disruption is everywhere: every business, and every industry is  being redefined at blinding speed by technology, globalization, the rapid emergence of new competitors, new forms of collaborative global R&D, and countless other challenges.


The speed with which these changes occur are now being increasingly driven by he arrival of a younger, more entrepreneurial generation; a group that seems determined to change the world to reflect their ideas and concept of opportunity. They’ve grown up networked, wired, and are collaborative in ways that no previous generation seems to be.

And therein lies the challenge.

Most organizations are bound up in traditions, process, certain defined ways of doing things — rules — that have helped them succeed in the past. Over time, they have developed a corporate culture which might have worked at the slower paced world of the past — but now has them on the sick-bed, suffering from an organizational sclerosis that clogs up their ability to try to do anything new.

Those very things which worked for them in the past might be the anchors that could now hold them back as the future rushes at them with ever increasing speed.

They are being challenged in a fundamental way by those who think big, and by some really big, transformative trends.

How to cope with accelerating change?  Think big, start small and scale fast!

I’m doing many keynotes in which I outline the major trends and opportunities that come from “thinking big, starting small, and scaling fast,” by addressing some of the fundamental changes that are underway.

1. Entire industries are going “upside down”

One thing you need to know is this: entire industries are being flipped on their back by some pretty big trends.

Consider the world of health care. Essentially, today, it’s a system in which we fix people after they become sick. You come down with some type of medical condition; your doctor does a diagnosis, and a form of treatment is put in place. That’s overly simplifying things, but essentially that is how it works.

Yet that is going to change in a pretty fundamental way with genomic, or DNA based medicine. It takes us into a world in which we can more easily understand what health conditions are you susceptible or at risk for throughout your life. It moves us from a world in which we fix you after you are sick — to one in which we know what you are likely to become sick with, and come up with a course of action before things go wrong. That’s a pretty BIG and pretty fundamental change. I like to say that the system is going “upside down.”

So it is with the automotive and transport industry. One day, most people drove their own cars. One day in the future, cars will do much of the driving on their own. That’s a pretty change — sort of the reverse, or upside-down, from how it use to be.

Or think about education: at one time, most people went to the place where education is delivered. But with the massive explosion of connectivity and new education delivery methods involving technology, an increasing number of people are in a situation where education is delivered to them. That’s upside down too!

You can go through any industry and see similar signs. That’s a lot of opportunity for big change.

2. Moore’s law – everywhere!

Another big trend that is driving a lot of change comes about as technology takes over the rate of change in the industry.

Going forward, every single industry, from health care to agriculture to insurance and banking, will find out that change will start to come at the speed of Moore’s law — a speed of change that is MUCH faster than they are used too. (Remember, Moore’s law explains that roughly, the processing power of a computer chip doubles every 18 months while its cost cuts in half. It provides for the pretty extreme exponential growth curve we see with a lot of consumer and computer technology today.)

Back to health care. We know that genomic medicine is moving us from a world in which we fix people after they are sick – to one where we know what they will likely become sick with as a result of DNA testing. But now kick in the impact of Moore’s law, as Silicon Valley takes over the pace of development of the genomic sequencing machines. It took $3 billion to sequence the first genome, which by 2009 had dropped to $100,000. It’s said that by mid-summer, the cost had dropped to under $10,000, and by the end of the year, $1,000. In just a few years, you’ll be able to go to a local Source by Circuit City and buy a little $5 genomic sequencer – and one day, such a device will cost just a few pennies.

The collapsing cost and increasing sophistication of these machines portends a revolution in the world of health care. Similar trends are occurring elsewhere – in every single industry, we know one thing: that Moore’s law rules!

3. Loss of the control of the pace of innovation

What happens when Moore’s law appears in every industry? Accelerating change, and massive business model disruption as staid, slow moving organizations struggle to keep up with faster paced technology upstarts.

Consider the world of car insurance — we are witnessing a flood of GPS based driver monitoring technologies that measure your speed, acceleration and whether you are stopping at all the stop signs. Show good driving behaviour, and you’ll get a rebate on your insurance. It’s happening in banking, with the the imminent emergence of the digital wallet and the trend in which your cell phone becomes a credit card.

In both cases, large, stodgy, slow insurance companies and banks that move like molasses will have to struggle to fine tune their ability to innovate and keep up : they’re not used to working at the same fast pace as technology companies.

Not only that, while they work to get their innovation agenda on track, they’ll realize with horror that its really hard to compete with companies like Google, PayPal, Facebook, and Apple — all of whom compete at the speed of light.

It should make for lots of fun!

4.  “Follow the leader” business methodologies

We’re also witnessing the more rapid emergence of new ways of doing business, and it’s leading us to a time in which companies have to instantly be able to copy any move by their competition – or risk falling behind.

For example, think about what is going on in retail, with one major trend defining the future: the Apple checkout process. Given what they’ve done, it seems to be all of a sudden, cash registers seemed to become obsolete. And if you take a look around, you’ll notice a trend in which a lot of other retailers are scrambling to duplicate the process, trying to link themselves to the cool Apple cachet.

That’s the new reality in the world of business — pacesetters today can swiftly and suddenly change the pace and structure of an industry, and other competitors have to scramble to keep up.  Consider this scenario: Amazon announces a same day delivery in some major centres. Google and Walmart almost immediately jump on board. And in just a short time, retailers in every major city are going to have be able to play the same game!

Fast format change, instant business model implementation, rapid fire strategic moves. That’s the new reality for business, and it’s the innovators who will adapt.

5. All interaction — all the time!

If there is one other major trend that is defining the world of retail and shopping, take a look at all the big television screens scattered all over the store! We’re entering the era of constant video bombardment in the retail space. How fast is the trend towards constant interaction evolving? Consider the comments by

Ron Boire, the new Chief Marketing Officer for Sears in the US (and former chief executive of Brookstone Inc.): “My focus will really be on creating more and better theatre in the stores.”

We are going to see a linking of this ‘in-store theatre’ with our mobile devices and our social networking relationships. Our Facebook app for a store brand (or the fact we’ve ‘liked’ the brand) will know we’re in the store, causing a a customized commercial to run, offering us a personalized product promotion with a  hefty discount. This type of scenario will be here faster than you think!

6. Products reinvented

Smart entrepreneurs have long realized something that few others have clued into : the future of products is all about enhancement through intelligence and connectivity. Nail those two aspects, and you suddenly sell an old product at significantly higher new prices.

Consider the NEST Learning Thermostat. It’s design is uber-cutting edge, and was in fact dreamed up by one of the key designers of the iPad. It looks cool, it’s smart, connected, and there’s an App for that! Then there is a Phillips Hue Smart LED Lightbulb, a $69 light bulb that is uber-smart, connected, and can be controlled from your mobile device. Both are sold at the Apple store!

Or take a look at the Whitings Wi-Fi Body Scale. Splash a bit of design onto the concept of a home weigh scale, build it with connectivity, link it to some cool online graphs and you’ve got a device that will take your daily weight, BMI and body-fat-mass tracking into a real motivational tool.  Where is it sold? Why, at the Apple store too!

Do you notice a trend here?

7. Careers reinvented

For those who that the post-2008 North American recovery from the recession was slow, here’s an open secret: there was a significant economic recovery underway for quite some time, as companies in every sector ranging from manufacturing to agriculture worked hard to reinvent themselves. It just didn’t involve a lot of new jobs, because the knowledge required to do a new job in today’s economy is pretty complex. We’ve moved quickly from the economy of menial, brute force jobs to new careers that require a lot of high level skill. The trend has been underway for a long, long time.

Consider the North American manufacturing sector, a true renaissance industry if there ever was one! Smart engineers at a wide variety of manufacturing organizations have transformed process to such a degree, and involved the use of such sophisticated robotic technology, that the economic recovery in this sector involves workers who have to master a lot of new knowledge. One client observed of their manufacturing staff: “The education level of our workforce has increased so much….The machinists in this industry do trigonometry in their heads.”

Similar skills transitions are underway in a wide variety of other industries….

8. The Rise of the Small over Incumbents

We are living in the era that involves the end of incumbency. Companies aren’t assured that they will own the marketplace and industry they operate within because of past success ; they’ll have to continually re-prove themselves through innovation.

Consider Square, the small little device that lets your iPhone become a credit card. What a fascinating little concept that has such big potential for disruption. And it’s a case where once again, small little upstarts are causing turmoil, disruption and competitive challenge in larger industries — and often times, the incumbents are too slow to react.

Anyone who has ever tried to get a Merchant Account from Visa, MasterCard or American Express in order to accept credit cards knows that it is likely trying to pull teeth from a pen – many folks just give up in exasperation. Square, on the other hand, will send you this little device for free (or you can pick one up at the Apple Store.) Link it to your bank account, and you’re in business.

So while credit card companies have been trying to figure out the complexities of the future of their industry, a small little company comes along and just does something magical! No complexities, no challenges, no problems.

* * * *
“There are people who are making big bold bets, big bold decisions, who are going to change the world and who are going to do things differently.” That phrase was from my opening keynote for the Accenture International Utilities and Energy Conference in San Francisco some years back.

It’s a good sentiment, and is a good way to think about the idea of ‘thinking big.’

The Story Behind the Picture: “Agility is the Only Antidote for Velocity”

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One recent client engaged me for a talk for their global team, with the keynote title “Achieving Agility: Aligning Ourselves for an Era of Accelerating Change”. That’s a good example of how I outline the attributes for success in a world of high velocity change. With that, I focus on how organizations and leaders must incorporate four key capabilities: agility, insight, innovation and execution.


Corporate agility concept is perhaps the most critical: organizations must presume that the rate of change today is so fast that product lifecycles are collapsing, business models are relentlessly shifting, and customers are unforgiving and fleeting. To name just a few key trends!

Agility implies that we must innovate and adapt based on rapidly changing circumstances, on a continuous basis.

How do we do that? By adopting several key guiding principles that form the basis for all corporate strategy and activities going forward:

  • plan for short term longevity: No one can presume that markets, products, customers and assumptions will remain static: everything is changing instantly. Business strategies and activities must increasingly become short term oriented while fulfilling a long term mission.
  • presume lack of rigidity: Many organizations undertake plans based on key assumptions. Agile organizations do so by presuming that those key assumptions are going to change regularly over time, and so build into their plans a degree of ongoing flexibility.
  • design for flexibility : In a world of constant change, products or services must be designed in such a way that they can be quickly redesigned without massive cost and effort. Think like Google: every product and service should be a beta, with the inherent foundation being one of flexibility for future change.
  • build with extensibility: Apple understood the potential for rapid change by building into the iPod architecture the fundamental capability for other companies to develop add-on products. Think the same way : tap into the world. Let the customer, supplier, partners and others innovate on your behalf!
  • harness external creativity: In a world in which knowledge is evolving at a furious pace, no one organization can do everything. Recogize your limits, and tap into the skills, insight and capabilities of those who can do things better.
  • plan for supportability: Customers today measure you by a bar that is raised extremely high — they expect you to deliver the same degree of high-quality that they get from the best companies on the planet. They expect instant support, rapid service, and constant innovation. If you don’t provide this, they’ll simply move on to an alternative.
  • revisit with regularity: Banish complacency. Focus on change. Continually revisit your plans, assumptions, models and strategies, because the world next week is going to be different than that of today.

To me, that’s what agility is all about!

Your Customers Know More Than You Do: Do You Accept That, And What Will You Do About It? Here Are 10 Things You SHOULD Do!

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Does your organization have the right stuff to deal with todays’ information-empowered, globally collaborative, we-know-better-than-you-do customer? Probably not!


Imagine that you are a big company. Imagine that you roll out a new piece of software that was supposed to make things better for your customers.

Imagine that it doesn’t do that — and it makes things worse, in that a feature that existed for your best customers has now disappeared. Even worse — those very same customers now have to pay a fee to do what they could previously do for free. In other words, imagine that you’ve broken a customer-system, and you are now penalizing those customers for your mistake.

Imagine this : you’ve tried to make things better, and you’ve only made them worse. Does this happen in the real world? Alarmingly, often. I’m going through this exact type of experience right now with a billion-dollar company that I deal with regularly.

Out of respect — since I think their CEO is a smart guy — I won’t name names. I will, however, offer up my advice on how to respect, not mistreat, your customers. The fact is, in this hyper-connected world, your customers know a lot more about what is going on than you do. If you fail at customer service or customer interaction, it can go public in a big way.

You don’t just need to be excellent in customer relationships – you need to be relentless excellent.

These are the fundamental truths of the new customer relationship.

  1. Fix things fast, because things break fast. As things go wrong, fix them fast. Have a communications plan. Be prepared to reassure the customer quickly. In this new era of hyper-information feedback, don’t let the customer sit and stew for a moment — proactive information and proactive action is the only weapon you have, and you have to use it.
  2. Adopt customer-niceness as a core virtue during the pain period. There are rules and fees and structure that can exist in any customer relationship. But make everyone aware on the team that there are likely some things that are going to have to be waived during the rollout. The core virtue is, “we’re going to be nice to the customer, because we know it is not the customers fault that things have gone wrong.”
  3. Admit that mistakes will happen . It’s ok. It’s the 21st century. Bad things go wrong all the time. Accept that, and use that as a go-forward strategy. “Things will go wrong and we will work to fix them fast” is a better strategy than “we plan on rolling it out and holding our breath that things don’t get messed up.”
  4. Don’t hide from the customers. Customers today can turn on you in an instant. Rumors, stories, misinformation can abound. The customer has a lot of information, and might not always be reading it right — but they can certainly make it go wrong in a hurry. A clear, and open, and honest, reactive strategy with the customer is in your best interest. More communication is the best rule.
  5. Be open. Solicit feedback – get the customers on side. Don’t just rollout new ideas, technologies, services or other things, and hope for the best. Know that there will be problems, issues, and things that will go wrong. Start out on the right foot with the customer base when things go wrong by admitting that you screwed up, and by seeking their input, guidance. The new business world is all a beta — Google gets this, and you should get this too.
  6. Turn customers into fixers. The customer is a new customer. They expect operational excellence, and if they don’t get it off the bat, they are prepared to help fix it. The complexity of a new customer software system can undergo all kinds of testing internally, but some things will never show up until it goes live. That’s why you want to recruit the customer as a problem solver. Turn it from a “bad rollout of new software” into something different, by letting the customer know that you want them to help stress test the system and find the things that aren’t working quite right.
  7. Get everyone inside on the same page. Let everyone throughout the organization know that something new is going to be happening that could cause customer stress. Get them to understand that the new JOB #1 is Customer-Destressification.
  8. Have an escalation plan. As things go wrong, be prepared to pump them up the chain in a hurry. Have a team ready to analyze what the customers are saying, do triage on the big ones, and work them quickly.
  9. Empower people with niceness. Customer-centricity and the instant-age demands that the customer be made happy — quickly. Give staff who have not previously had the authority, the authority to do things to the customer that are nice. That will help to ease the early part of the “pain process.”
  10. Learn from the experience. Learn from this rollout to figure out how to do it better the next time.

In today’s hyper-competitive environment, your customer relationship can be fleeting at best. They often know more about your market than your staff does. Act accordingly, or you look like a fool — and you end up losing customer loyalty.

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THE FUTURE BELONGS TO THOSE WHO ARE FAST features the best of the insight from Jim Carroll’s blog, in which he
covers issues related to creativity, innovation and future trends.

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