# Video: “It’s Not a Widget Anymore!”
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You can't sell what you don't understand! That's a fact! Watch this highlight clip from a recent keynote for the Philips medical devices annual sales meeting in Nashville. The organization knows that it is moving beyond selling singular medical devices, into selling a service based on some sort of new, hyperconnected, intelligent AI medical thing. Volvo / Mac Trucks has had me in (twice!) for similar dealer meetings with a similar message - in the era of hyperconnected trucks, they are no longer just selling a truck - they are selling a service level uptime guarantee. I've done many other events with a similar message over the last 25 years. Because, it's not a widget anymore!

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Source: https://jimcarroll.com/2020/01/video-its-not-a-widget-anymore/