# Keynote Case Study: Gore Mutual — Insurance Disruption Starts With The Distribution Model
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Gore Mutual brought futurist Jim Carroll to its Fast Forward broker event in Toronto to challenge the room on where insurance distribution is really headed. Insurance Disruption Starts With The Distribution Model Brokers came into the room already sensing that their role was shifting — new technology, new customer expectations and new categories of risk were all converging at once. Jim's keynote named that shift directly, framing distribution change not as a threat to the broker channel but as the opening for brokers who reinvent what they offer. Six trends are shaping that shift. Technology Acceleration. New digital capabilities continually reset what is possible across insurance distribution. Distribution Change. Technology can alter how products reach customers and where traditional intermediaries add value. Customer Expectations. Clients increasingly expect faster, simpler and more responsive interactions. Data-Rich Decisions. More information changes underwriting, service and the quality of advice throughout the channel. New Forms of Risk. A changing world expands the range and complexity of risks customers need help understanding. Broker Reinvention. The broker opportunity is to deepen relevance, insight and trusted advice as the process changes. When the channel changes, the winners are the ones who redefine the value they add — Jim's closing challenge to Gore Mutual's broker network. It reframed the rest of Fast Forward around one question: what value are we adding that a screen can't? Explore more keynote case studies.

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Source: https://jimcarroll.com/2017/05/gore-mutual-fast-forward-past/