Growing the Game @TopGolf – From the PGA Merchandise Show

In January, I was delighted to be the opening keynote speaker for the 2016 PGA Merchandise Show in Orlando, one of the largest trade shows in the world. After my keynote, I led a panel discussion with some of the companies that are having a major impact on growing the game through innovative technology.

One of my panelists was Andrew Macualay, the CIO of TopGolf, one of the most innovative and fastest growing sports facilities in North America. Given that there is a video of their new Las Vegas facility circulating around the Internet (and which is gaining quite a bit of attention), I thought I’d run a clip from our discussion on stage. It’s pretty insightful in terms of the impact of TopGolf on potential growth of the game.

Millennials? It’s all about social media. With that, here’s the Las Vegas TopGolf clip filmed by Golf Digest.

https://www.instagram.com/p/BFiU6nPKwGL

Is TopGolf on the right track? Drawing in millennial? Watch this!

https://www.instagram.com/p/BJLC3-PDANO