# Keynote: digitalNow Conference, Orlando – The Future of Associations
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Jim Carroll opened the 2016 digitalNow Conference in Orlando, Florida in April 2016, delivering the opening keynote address to association executives and digital strategy leaders from across North America. The digitalNow conference is one of the premier annual gatherings for associations exploring how technology is reshaping their business models, member engagement strategies, and revenue structures. Carroll’s keynote, drawing on his research into the “4 Truths About the Future of Associations,” challenged attendees to confront the pace of technological change disrupting every membership model — from AI-curated knowledge delivery and on-demand learning to the changing expectations of younger members who had never experienced a world without instant digital access. The core challenge he posed: associations that clung to legacy structures would find themselves disintermediated by platforms that delivered the same value faster and cheaper.

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Source: https://jimcarroll.com/2016/04/keynote-digitalnow-conference-orlando-the-future-of-associations/