# Keynote: Pepsi, Muskoka – Future Trends in Consumer Products: Innovation at the Shelf
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## Article Content
Jim Carroll delivered a keynote for Pepsi in Muskoka, in April 2015. As health-conscious consumers, e-commerce, and rapid product-cycle demands reshaped the beverage aisle, Jim explored how global consumer brands could out-innovate smaller, faster-moving challengers.

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Source: https://jimcarroll.com/2015/04/keynote-pepsi-muskoka-future-trends-in-consumer-products-innovation-at-the-shelf/