# Keynote: Wrigley – The Future of Consumer Brands: Innovation on the Shelf and Beyond
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Jim Carroll delivered a keynote for Wrigley in October 2012. As digital marketing and changing snacking habits reshaped consumer packaged goods, Jim explored the innovation trends global confectionery and consumer brands needed to align to.

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Source: https://jimcarroll.com/2012/10/keynote-wrigley-the-future-of-consumer-brands-innovation-on-the-shelf-and-beyond/