# Keynote: Personal Care Products Council – The Future of Beauty: Innovation in Personal Care
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## Article Content
Jim Carroll delivered a keynote for Personal Care Products Council in March 2011. As natural ingredients, social media marketing, and a more informed consumer reshaped the beauty aisle, Jim explored the innovation trends personal care brands needed to align to.

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Source: https://jimcarroll.com/2011/03/keynote-personal-care-products-council-the-future-of-beauty-innovation-in-personal-care/