# Keynote Case Study: PMMI: Ten Years of Change Had Been Compressed Into Months.
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PMMI brought me back for its 2021 opening keynote in Detroit, following an earlier engagement in 2003. The message: COVID accelerated major trends, taught organizations to operate at speed and exposed slow structures, old barriers and decision-making paralysis.The keynote, "The Future After the Acceleration," Preserve the speed, flexibility and decisiveness learned during the pandemic rather than slipping back into old operating habits.Preserve the speed, flexibility and decisiveness learned during the pandemic rather than slipping back into old operating habits.Six trends are shaping that shift.Speed as Strategy. Organizations learned that dramatically faster execution is possible when urgency is real.Flexible Operations. Agility and adaptability become permanent operating requirements, not crisis responses.Automation. Packaging and manufacturing continue to automate repetitive work and accelerate throughput.Digital Interaction. Customers, partners and teams increasingly expect digital-first ways to connect and work.Business-Model Shifts. Accelerated change creates new channels, service models and competitive structures.Faster Decisions. The organizations that keep momentum are those that reduce delay and act with confidence.The future of packaging and manufacturing belongs to organizations that keep operating at speed.Speaking to the same organization eighteen years apart, in the same industry but a completely different world, drove home a simple truth: the pace that once felt exceptional during a crisis is quickly becoming the baseline expectation. You can explore more keynote case studies here.

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Source: https://jimcarroll.com/2021/09/keynote-case-study-pmmi-ten-years-of-change-had-been-compressed-into-months/