“In the absence of clarity, focus faster!”
Hey, is there anything on the news …. SQUIRREL!!!
One of the best scenes in the Disney movie UP! involves that moment where the dog simply can’t keep his s*** together because a squirrel goes by!
(With that it mind, a shoutout to my good buddy Doug “Laurie” Lawrie of @focusgolfgroup for naming his golf training effort in a manner that matches his unique manner of interpreting the world around him!)
Check the picture on the image in todays quote – this is from a keynote I did a few weeks ago out in California for a transportation group.
Look at the slide on the left – a blurred image of someone with a shopping cart in a store. It’s from a moment in my keynote where I am talking about the fact that in today’s fast paced world, attention spans have collapsed – & so clarity of the message to the customer is absolutely critical. You have but micro-seconds to grab their attention.
The same holds true in the sales process – people will be looking beyond you in the first ten seconds.
My new Web site launched 5 days ago? People spend no more than 2 minutes on it. If I get 3, it’s a home run!
Clarity is critical.
In today’s world, clarity of purpose is also important. Your ability to cut through the noise & separate the important from the trivial will increasingly define you. When there are so many options to pursue, the ability to determine the right one becomes a success factor.
The same holds true with trends and your ability to adapt to the future- with so much going on, your future focus matters! Every single audience I go into around the world shares a common trait – people feel overwhelmed by the pace of change.
Yesterday, I had pre-event planning calls with two major clients that I will speak to in early May – & the senior executive for each mentioned that those in attendance feel absolutely overwhelmed by the disruptive change occurring in their industry.
Welcome to the club – everyone is overwhelmed! Learning to focus faster has becomes absolutely critical in this era in which the future belongs to those who are fast!