# Video: When the World Gets Flat, Put a Ripple in It!
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## Article Content
Too many companies and professions, when faced with disruption and change, fall into the vicious trap of competing on price. In this video from a recent keynote, I speak about the mindset and strategies to avoid this vicious hell - by elevating your role and services, in this case by speaking to a group of optometrists! The Evolution of Optometry from jimcarroll on Vimeo.

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Source: https://jimcarroll.com/2017/11/video-when-the-world-gets-flat-put-a-ripple-in-it/