# Keynote Case Study: Gore Mutual — The Broker Future Is Not The Broker Past
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Gore Mutual's Fast Forward program was built to help its broker partners understand and deal with the fast pace of change — and futurist Jim Carroll took the stage in Toronto to show them what a future-ready broker looks like. The Broker Future Is Not The Broker Past The distribution model was under pressure from faster technology, new expectations and new ways for customers to access products and advice. Jim's keynote, "The Disruption and Disintermediation of Insurance," made the case that the enduring broker advantage is not the old process — it is relevance, insight, trust and the ability to adapt. Six moves define the future-ready broker. Move Faster. The pace of market and technology change rewards organizations that can learn and act quickly. Rethink Distribution. The channel evolves as digital tools change how customers access information and products. Know The Customer. Changing expectations make relevance and responsiveness more important to the relationship. Strengthen Advice. Human insight and trusted guidance become more valuable as routine transactions become easier to digitize. Understand New Risk. Emerging forms of risk create new questions that require interpretation, context and judgment. Keep Reinventing. Broker relevance comes from evolving the value delivered rather than defending yesterday's process. The broker model stays relevant by evolving the value — not defending the process, Jim told Gore Mutual's broker partners. It's a challenge for any intermediary whose customers now have new ways to go around them. Explore more keynote case studies.

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Source: https://jimcarroll.com/2017/06/gore-mutual-broker-future-2017-past/