# Keynote: Association of High Tech Distributors, Sonoma, CA – Aligning Opportunity in the Era of the Internet of Things
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So if you are selling a product, but is transforms into some highly-connected, intelligent, Internet-of-Thing device, then the nature of your selling proposition needs to change. This association represents companies that sell a vast array of hi-tech products, and they had me deliver a keynote looking at the vast, disruptive trends occurring in the IoT era - and how it will challenge their sales role in the process!

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Source: https://jimcarroll.com/2016/09/keynote-association-of-high-tech-distributors-sonoma-ca-aligning-opportunity-in-the-era-of-the-internet-of-things/