# Keynote: Optima Health, Williamsburg, VA – Back to The Future in Healthcare, Today!
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## Article Content
If you are a health care insurer, you'll probably want your leadership event to get away from the never ending topic of healthcare reform, and take a look at the real scientific, technological, demographic and other trends taking us into the future. That's because a lot of the opportunity for cost savings driven from innovation comes from these trends. And so - Optima Health. They Brough me in for an event that was right around the future date as set in the Back to Tomorrow movie, and so my keynote played into that them.

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Source: https://jimcarroll.com/2015/09/optima-health-williamsburg-va-back-to-the-future-in-healthcare-today/