# Keynote: Volvo & Mac Trucks, Dallas – How to Sell Proactive, Self-Diagnosing, Connected, Data Driven Trucks
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## Article Content
The typical truck today contains more technology than a Cessna airplane. They are connected, aware, and full of leading edge technology, such that we can predict with a high degree of accuracy when they might break down. This trend, known as predictive diagnostics, changes the very nature of what an organization like Volvo sells - it's no longer just a truck, but a service level uptime guarantee. That's the message that I brought on stage for this dealer meeting. I guess they liked me, because they immediately rebooked me for another event a few months later!

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Source: https://jimcarroll.com/2015/04/volvo-trucks-dallas-how-to-sell-proactive-self-diagnosing-connected-data-driven-trucks/