The typical truck today contains more technology than a Cessna airplane. They are connected, aware, and full of leading edge technology, such that we can predict with a high degree of accuracy when they might break down. This trend, known as predictive diagnostics, changes the very nature of what an organization like Volvo sells - it's no longer just a truck, but a service level uptime guarantee. That's the message that I brought on stage for this dealer meeting. I guess they liked me, because they immediately rebooked me for another event a few months later!
