# Keynote: le Club B – The Future of Customer Loyalty: Innovation in Member Experience
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## Article Content
Jim Carroll delivered a keynote for le Club B in November 2013. As digital engagement reshaped what loyalty and membership meant to customers, Jim explored the trends driving the next generation of member experience and brand loyalty programs.

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Source: https://jimcarroll.com/2013/11/keynote-le-club-b-the-future-of-customer-loyalty-innovation-in-member-experience/