# Keynote: Maple Leaf Foods Marketing Leadership Summit, Toronto – Food Industry Trends 2011
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Jim Carroll delivered the keynote address to the top 250 marketing executives of Maple Leaf Foods in Toronto, Ontario in June 2011, in what became one of his most-referenced food industry keynotes of the year. The talk explored the key trends driving innovation in food from a marketing, product development, and branding perspective — covering the changing consumer relationship with food (including mobile traceability apps, clean label expectations, and functional food growth), the accelerating pace of taste and preference change, the explosive impact of social networks on food trends, and the growing consumer volatility around health and wellness claims. Carroll challenged Maple Leaf’s marketing leadership to engage with these trends not defensively — as constraints on existing products — but as the raw material for bold new product development and brand positioning strategies. The resulting blog post on food industry trends became one of the most widely shared pieces Carroll published that year, drawing an international audience of food industry professionals.

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Source: https://jimcarroll.com/2011/06/keynote-maple-leaf-foods-marketing-leadership-summit-toronto-food-industry-trends-2011/