# Keynote: Pfizer / Farber & Assoc – The Future of Pharma: Innovation After the Patent Cliff
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## Article Content
Jim Carroll delivered a keynote for Pfizer / Farber & Assoc in November 2010. As the industry faced a wave of patent expirations and pricing pressure, Jim explored the innovation trends pharmaceutical companies needed to master to keep their pipelines — and their businesses — ahead of the curve.

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Source: https://jimcarroll.com/2010/11/keynote-pfizer-farber-assoc-the-future-of-pharma-innovation-after-the-patent-cliff/