# Innovation, the auto industry and the new reality
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I've been talking to my clients for years about the problems with the auto industry manufacturing model, comparing the slow, ponderous mass-manufacturing techniques of Detroit to the faster, more nimble overseas competitors. I dug this clip out from my July 2008 keynote in Sydney, Australia -- it's a good, quick hit on the different approaches to innovation in manufacturing. Way back in 2003, I started talking about the "car company of the future," in the context of a "Google car." The clip seems timely now, as does a posting in July related to the video clip. read Faster is the new fast: also in auto

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Source: https://jimcarroll.com/2008/11/innovation-the-auto-industry-and-the-new-reality/