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Ready, Set, Done : How to Innovate When Faster is the New Fast is a timely book – it captures the rapidity that is found in our world today, whether it be rapidly shifting business models, technological change, the rapid advancement of science, the emergence of new competitors, and rapidly evolving professional skills and knowledge.
The book takes a look at the concept of innovation in a new, and well, innovative way, in that it helps you understand how to link your innovation efforts to the high velocity change that surrounds you. It examines the concept of agility: how organizations can ensure they structure themselves to take advantage of and resopond to fast-changing circumstances. It builds upon that message, by examining some of the key innovation success strategies that you should be thinking about.
Sprinkled throughout the book are various observations that I have made, of some of the innovative practices I’ve seen wtih various organizations, large and small. When you’ve been looking for innovative stories for close to a decade, you discover quite a bit of wonderful insight.
The book will provide you the inspiration to adapt and change in order to keep up with high velocity change. It will also open up the minds of your staff as to the need for day to day transformation in what they do, how they do it, and why they do it.
And it will frame the issue of innovation for you in a new and critical way. As I noted in the opening chapter, “Forget about the concept of innovation as simply involving the design of cool new products. In the high-velocity economy, where faster is the new fast, it’s your ability to adapt, change, and evolve, through a constant flood of new ideas, that will define your potential for success.”