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Social Networking

Discover · Technology

Column: "Don't be a one night brand"

>by Jim Carroll, CAMagazine, August 2009 When you travel like I do, you spend a lot of time reading. One ofthe recent books on my list provides a fascinating look back…

Branding & Marketing · Social Networking

The Impact of Social Networking on Brands

There are 147 million people interacting on social networks through mobile devices today - expect that to grow to 1 billion within 5 years. A clip from a recent keynote…

Branding & Marketing · Customers & Branding

Reinventing brand relevance

Here's a clip from a recent keynote in Las Vegas. I'm challenging the audience to think about the issue of maintaining brand relevance, in the era in which customers…

Consumer & Food · Customers & Branding

Reaching the new travel consumer

I'm off to keynote Tourism Alberta -- and will speak to some 200+ tourism marketing professionals on trends within the sector. Alberta, located in Canada, has an…

Keynotes & Events · Megatrends

Innovating in the era of the celebrity baby blog!

I just returned from a keynote for the Direct Seller Association; the industry dedicated to selling products to individuals in their homes. One might think in the…

Branding & Marketing · Consumer & Food