# The 26 Principles, Revisited — #14: Hype Immunity — What I Said, and What’s Actually Happening
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## Article Content
Part of my “26 Principles, Revisited” series — checking my own math, nine months into the year I predicted. Leadership today isn't about what you chase. It's about what you ignore. Day 14 argued that the discipline of leadership in an accelerating world is knowing which shiny new thing to deliberately ignore — chasing every trend is as dangerous as chasing none of them. This is close to a direct hit on where AI sits right now. Analysts widely describe generative AI as sitting in the “Trough of Disillusionment” through 2026 — the phase where early hype gives way to a harder reckoning with real ROI. The leaders who come out ahead this year aren’t the ones who chased every AI headline. They’re the ones who filtered hard and committed to fewer, better bets. Verdict: Nailed it — the Trough of Disillusionment is Hype Immunity's whole argument, with a Gartner chart attached. Next up: Principle #15, Escape Velocity — revisited.

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Source: https://jimcarroll.com/2026/10/the-26-principles-revisited-14-hype-immunity-what-i-said-and-whats-actually-happening/