# From the Stage: The Dive-In Movie
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## Article Content
From the stage One summer, with the kids running out of things to do, I set up an LCD projector and surround sound by the pool and we held a dive-in movie for the neighbourhood. I blogged about it, predicting outdoor living rooms and outdoor entertainment would become a trend. Then I watched my web traffic as consumer-tech companies found the post and shared it. Within months: "Not six months later, a company brought to market a $1200 inflatable outdoor LCD screen." I have a name for that: "Do you know what I call this? Increased business velocity" Why it matters Ideas travel instantly now. A single observation can be picked up, shared and turned into a product in months. That speeds up competition, but it also speeds up opportunity. Organizations that can move from insight to action quickly win; those still running long approval cycles watch others take the market. The takeaway How long does it take your organization to go from idea to market? Watch the signals customers are sending you, including your own web traffic. Build the capability to move at the speed ideas now travel. Related: Retail &amp; Consumer From the Stage is a weekday series of short clips from more than 30 years of keynotes, and the leadership lessons that still matter.

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Source: https://jimcarroll.com/2026/10/from-the-stage-the-dive-in-movie/