# Keynote Case Study: ASSA ABLOY: Manufacturing Was Getting Real About AI.
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Jim Carroll's keynote returned to ASSA ABLOY's global leadership summit in Charlotte to focus on the practical industrial impact of AI: robotics, digital twins, machine vision, predictive maintenance and connected manufacturing. The keynote, "Manufacturing Was Getting Real About AI," laid out the challenge and the path forward. Manufacturing leaders needed urgency without hype — enough skepticism to avoid chasing fads, but not so much that meaningful action got deferred indefinitely. Six trends are shaping that shift. Practical Industrial AI. AI was moving past the hype cycle into real applications on real production lines. Robotics At Scale. Robotics was becoming more capable, more affordable and more common across manufacturing operations. Digital Twins. Virtual models of physical operations were enabling faster testing and smarter decisions. Machine Vision. Computer vision was catching defects and inefficiencies human inspection would miss. Predictive Maintenance. Data-driven maintenance was reducing downtime and extending asset life. Connected Manufacturing. Every layer of production was becoming part of a single connected, data-driven system. Get out in front, Jim told ASSA ABLOY's leadership. Industrial AI becomes valuable when it changes real products, real processes and real operating decisions — not when it stays a slide in a strategy deck. It was Jim's second visit to ASSA ABLOY's leadership summit, and the shift in tone was telling: the conversation had moved from "should we explore AI" to "which of these five applications do we scale first." That's what real industrial adoption looks like. Explore more keynote case studies.

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Source: https://jimcarroll.com/2024/09/keynote-case-study-assa-abloy-manufacturing-was-getting-real-about-ai-2/