# Keynote Case Study: KPMG Ireland: AI Megatrends. Opportunity And Disruption.
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At KPMG Ireland’s leadership meeting in Dublin, I spoke to more than 1,100 professional staff on the impact of AI megatrends and the accelerating future. The message used healthcare, medical and pharmaceutical examples to show that AI is far bigger than large language models and is set to reshape clients, industries and professional advisory work. The keynote, “AI Megatrends: Opportunity and Disruption,” made the point directly. AI is not a tool trend alone. It is a broad structural shift touching knowledge work, science, regulation and industry transformation. KPMG needed its people to connect AI disruption to real client opportunity across healthcare and other sectors. Six trends are shaping that shift. Knowledge Work Automation. AI reshapes research, analysis and decision support. Healthcare AI. Diagnostics, imaging and care pathways become more intelligent. Personalized Medicine. Data driven treatment becomes more individualized. Accelerated Scientific Discovery. AI speeds research and pharmaceutical development. Regulation & Trust. Governance, compliance and explainability rise in importance. Human-AI Client Service. Advisory models evolve around faster, smarter augmentation. AI is reshaping science, healthcare, knowledge work and client value. Professional services firms are one of the more interesting audiences for this material, because they have to explain the disruption to their clients as fast as they experience it themselves. You can browse more of that work in the case studies collection here.

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Source: https://jimcarroll.com/2024/07/kpmg-ireland-ai-megatrends-opportunity-and-disruption/